Olive Launches High Rankers, SEO Division
     E-Commerce
     New Delhi, August-September (2003)

Olive e-Business has rolled out a separate division, High Rankers, an Internet marketing and search engine optimization service provider, that drives maximum Web traffic to Websites. With the steady flow of business, Olive has decided to hive off the search engine optimization as a separate division.

Olive has been providing SEO services since 2000, and in a short span of 3 years it has done over 250 projects that account for an average growth rate of over 500% p.a. Harnessing the enviable experience of its parent company, the newly launched SEO division High Rankers promises to make Internet marketing a success. It helps optimize or improve sites’ positions on search engine’s listings, enhancing, in turn, the visibility of Websites. Its SEO strategies get site’s first page results and keep that on top of the search engine’s listings. Avoiding the spammy tricks and taking beyond title tags and meta tags composition, High Rankers considers various inter-related factors like link popularity, Website design and content, search engine submissions and ethical Website promotion over the Internet.

Olive e-Business Pvt. Ltd., the flagship, is a full service Web solutions company and provides Web design, Web application development, Web hosting, Website promotion and content management solutions, among other things. The company has a huge clientele base that includes international and national bigwigs such as London School of Economics, Bonar Floors, Goetze Leather, Luxor and Birla Yamaha, to name a few. In a technology-driven world, optimization of Website for leading search engine placement has become an essential component for any online business venture. Online searches are the most widely used methods of attracting traffic to a Website. Surveys have confirmed time and again that over 80% of prospective Web customers use search engines to find solutions and vendors. Moreover, only the top 30 search results generate any serious traffic. If a Website is not found among the top 10 to 30 search results on the major search engines and directories, nobody will see it. It’s tough competition for top search engine placement and enhancing Website ranking necessitates employing appropriate search engine optimization strategies.